The Social Media Initiative

Beyond the awards – which serve as a mobilization and awareness sub-platform – we are very much concerned about DEEPENING access to and EHANCING the use of Social Media for impact; and to facilitate the following:

Clear-cut awareness about the positive impact and risks of Social Media especially to Young People;

Increasing use of Social Media as a network for Terrorism recruitment of young Africans;

Linkages between Social Media and Democratic Governance;

Information governance, use and abuse – plagiarism, piracy, anonymity, integrity and crime sophistication etc.

Spin-Off Initiatives

Social Media Africa First-of-its-kind Weekly eNewsletter and Monthly Digital Magazine dedicated to mapping trends and development in the social media space across the continent.

Social Media Africa Institute
This premier virtual institution will focus on providing relevant, hands-on training on social media and other internet-related skills.

Social Media Africa Summit
An annual convergence of the continent’s leading minds in virtual businesses, development initiatives and innovation.

Cyber-Safety Tours
Youth-targeted intervention to increase awareness on cyber crimes and inculcate the positive uses of social media.


Prizes include but are not limited to:

1,000 USD CASH

SMAA Plaque

Relevant Social Media Training

Subscriptions to and Gifts of Social Media Publications

Access to key memberships, development opportunities and events across the continent

Complimentary advertising on SM Africa Portal and SM Africa Magazine

Mentorship Opportunities and Professional Coaching benefits


Development Diaries Ltd/GTE is a Pan-African media-for-development (Media4D) initiative, primarily providing objective analysis of social development and media trends in Africa, while giving global access to Africa’s media development data and news.

Our media channels include: A Quarterly Journal; Dynamic online portal, which serves as a central information hub for the Development Sector in Africa (@Dev_Diaries, Development Diaries) and Development Diaries Virtual: available to over 100 million smartphone global smartphone users via PressReadersTM app.

The SMAA Project Team consists of astute professionals which have been responsible for founding and growing brands such as:
The Future Awards, ESQ Nigerian Legal Awards ,
Africa Movie Academy Awards (AMAAs),
Africa CEO Round-table & Conference on Corporate Sustainability & Responsibility (AR-CSR), amongst many other continental brands.