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All is now set for the maiden Social Media Africa Summit and Award events in Lagos – Nigeria.

The two-in-one event billed to hold on Saturday 24, 2015 will during the summit session host Africa’s best from various sectors to discuss, analyze and forge a new development path for Africa through social media while the award event will recognize and reward excellence, creativity and impact of social media on human socio-economic development – through its tools and platforms – by individuals and organizations across the continent.

According to the Project Lead, Social Media Awards Africa, Femi Aderibigbe ,  ‘The reality of advancing sustainable development through digital and social media in Africa is been established whilst we recognise and reward the productive usage and best practices on the continent’s social space’.


With the theme ‘Social Media for Leadership, Governance and Development’, the summit  represents a unique opportunity for participants to discuss social media impact and applications at the highest level, and produce strategic recommendations and action imperatives for the future of the social media sphere for continental development.

During the Award ceremony tagged ‘Night of Virtual Wonders’ Fifteen (15) out of the Forty-three (43) Finalists from across the continent will be rewarded with award prizes for the featured 15 Awards across 4 Categories for the 2014 edition of the awards which opened with a continent-wide call for nomination and recorded over 3,000 entries accounting for about 923 nominations.

Winners of the 2014 Social Media Awards Africa will be rewarded with US$1,000, SMAA Plaque, Institutional Trainings, Access to relevant social influencers amongst other benefits.

The summit starts at 9.00am while the Award Ceremony starts at 6.00pm.  Both events will be streamed live online via www.sterlingbankas well as covered online using the hashtag, #SMAA

The Social Media Awards Africa is an initiative of Development Diaries and sponsored by Sterling Bank PlcAIESEC AfricaWest African NGO Network (WANGONET)Beat FMFan Milk NigeriaZisat,Trace TV and African Media Initiative (AMI)  are also Partners.

For more information on SMAA: ProcessJuryAdvisory Board; visit


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The Social Media Awards Africa has formally announced the close of the voting window for the continent-wide initiative on social media development, #SMAA2014 and the new event dates for the Summit and Awards tagged, ‘Night of Virtual Wonders’ which is now billed to hold in Lagos, Nigeria on Friday through Saturday, January 23 and 24, 2015.

The voting phase is part of the process leading to the emergence of 15 Finalists for the 4 Categories and 15 Awards for the maiden edition of the Social Media Awards Africa – a premier continental initiative which seeks to recognize and reward creativity, excellence and impact in the usage of social media across Africa.

With the theme: “Social Media for Governance, Leadership and Development,” the award summit will hold on January 23, 2015 and bring together social media influencers, experts, enthusiast and policy makers in exploring and forging new developmental paths for Africa.

In what turned out to be a ‘quest’ for social media dominance, individuals and brands rallied for votes in various languages and using different strategies to deliver a unique engagement and increase in interaction, traffic to initiatives and networking across platforms. The SMAA secretariat also expressed its commitment to ensuring that the new connections are solidified through well-engaging events that will involve a large spectrum of the brands and individuals active on social media in line with the SMAA vision to build sustainable socio-economic and political development in Africa.

In a review of the voting phase which spanned 20 Days; SMAA recorded impressive statistics. According to the Conveners, “The highest day reach on Twitter was 13.8 million. Apart from Twitter, SMAA has active presence on 15 out of 22 social media platforms, reaching several millions of Africans.”

After the voting phase, the Jury which comprises of Fred Swaniker, Founder & Ex. Chairman, African Leadership Academy, Ken Banks, Founder,, Abubakar Suleiman, Executive Director, Strategy & Finance, Sterling Bank Plc., Ryan Silberman, Chief Operating Officer, Popimedia, South Africa, amongst others; will judge the entries using the following criteria: Influence, Creativity, Scalability, Originality and Impact. Nominations were made for a 27-day period for 15 awards across four categories: Personality, Platform-Specific, Indigenous and Institutional. The nominees votes account for Fifty per cent (50%) of the cumulative scores and Jury scores account for the remaining Fifty per cent (50%).

According to the Group Head, Strategy and Communications, Sterling Bank Plc, Mr. Shina Atilola “The level of interest and participation has been very heart-warming and the organisers must be commended for a job well done. We at Sterling Bank would continue to provide the required support to aid the achievement of the objectives of the Award.”

Project Lead, Femi Aderibigbe; expressed delight that the Social Media Awards Africa 2014, had since its launch on September 30, 2014 expanded both inside and outside of Africa. “The awards have trended globally and became the second most talked about subject on Twitter in Nigeria, South Africa, Uganda, Kenya, the United Kingdom and the United States. During the same period, the SMAA website has climbed to the 535th website in Kenya and 703rd in Nigeria amongst other statistics accrued on national virtual spaces,” he said.

The Social Media Awards Africa is sponsored by Sterling Bank Plc. AIESEC Africa, West African NGO Network (WANGONET), Beat FM, Fan Milk Nigeria, Zisat, Trace TV and African Media Initiative (AMI)  are also Partners.

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