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[STORIFIED] Social Media: Where is Africa? #SMDayAfrica

Yes! Digital and social media is growing globally, but where is Africa on the social media map?

This was the focus of the first session – “Social Media: Where is Africa?” of the maiden Social Media Day Africa celebration.

If you missed the session, here is a storified version of the TweetChat with Social Media Consultant, Chioma  Chuka; Winner, #SMAA Twitter Handle of Year Award, Jimi Tewe and the African Media Initiative, AMI. The session was moderated by #SMAA’s Startup of the Year Winner, AdForumCo.

ENJOY…Social Media: Where is Africa? #SMDayAfrica

Tayo Elegbede
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#SMDAYAFRICA: HOW AFRICA CELEBRATED 2015 SOCIAL MEDIA DAY

Plugged into the global euphoria of the 6th Social Media Day, which is annually marked on June 30, Africa for the first time celebrated the Social Media Day with continental pulse using the hashtag #SMDayAfrica.

The Social Media Day Africa #SMDayAfrica celebration is a parallel event with the global Social Media Day launched in 2010 by Mashable – a global technology firm. #SMDayAfrica was organized by the Social Media Awards Africa, #SMAA, as an all-day continent-wide virtual event to commemorate the 2015 Social Media Day from an African perspective with global ambience.

The event which featured eight (8) sessions cutting across diverse sectors and countries of the continent had appearances from leading industry experts with a knack for social media such as Maverick Music Producer,  Don Jazzy; HR Expert, Jimi Tewe; Songstress, Simphiwe Dana; Social Commentator, Japheth Omojuwa;  Social Media Denizens, Subomi Plumtre and Chioma Chuka; Representatives of the African Media Initiative, AMI; Social Innovators, Yemi Adamolekun and Seun Onigbinde; as well as winners, finalists and nominees of the maiden Social Media Awards Africa #SMAA from across the continent – Ben Kiruthi, Michael Hlatshwayo, Jimi Tewe, Barefootlaw, The Love Tour,Republic of Rwanda Ministry of Youth and ICT, DHL Africa, Stand to End Rape, Adforumco, KCB Group, Afrinolly, #TheNiteTalk, Raha 2.0, Nigeria Trade Hub; amongst other prominent personalities, social media enthusiasts and users across the continent.

The hashtag #SMDayAfrica which started trending in Nigeria within 2 hours of launch had an all-day penetration across Africa reaching over 30million Twitter users. The celebration also had other events at country-levels with active participations by the online community including #SMAA winners, finalists and nominees in Nigeria, Kenya, Ghana, South Africa, Uganda, Egypt, Tunisia, and Morocco.

Opening the conversation on the realities of social media usage and practice in Africa, Chioma Chuka posited that although gradual progress is been made on internet penetration across the continent, yet, more needs to be done on digital penetration and local content generation.

Chioma urged Africans to be conscious to their online existence. HR Expert, Jimi Tewe, explained that social media is a growing component of online recruitment which Africans need to come to terms with.

Don Jazzy and Simphiwe Dana, however had a point of difference on whether or not music artistes need to be signed to a record label, considering the growing popularity of digital collaboration – see conversation here.

Sterling Bank Plc, lead sponsor of the Social Media Awards Africa #SMAA, explained that the future of banking on the African continent is social, which, the bank says it is taking the lead in innovating the path and pattern towards the social media boom. The innovative #Onecustomer financial institution which has clearly set the pace in social banking, participated actively and engaged stakeholders for an hour’s session entitled: ‘The Social Media Story: Me and My Bank.’

Relating governance with social media practice in Africa, Seun Onigbinde of BudgIT and Yemi Adamolekun of Enough Is Enough, agreed that although social media tools are viable in advancing governance and accountability processes in Africa, they however cannot in isolation pull through on the desired social needs of the continent, hence, the need for offline and online convergence.

Citing emerging trends such as digital jobs and cloud computing, experts raised the need for Africans to acquire requite digital skills in order to be effectively relevant in the globalized world. They also challenged the African continent to influence and develop itself through local content production and distribution.

Subomi Plumtre challenged African businesses to be more social, leveraging the power of cost-effective social media tools and platforms

Wrapping the all-day TweetChat, was the relationship session tagged: E-Relationship: Love through the web. Gist, Gossip and Tips, anchored by #TheNiteTalk – @LtCaezar, winner of the 2014 #SMAA hashtag of the year award.

As the maiden continental celebration of the world Social Media Day, #SMDayAfrica has succeeded in establishing an African perspective to social media, through robust virtual engagement, education and entertainment.

#SMDayAfrica: Social Media Day Africa

#SMDayAfrica: Social Media Day Africa

In coming years, it is hoped that the Social Media Day celebration in Africa will be bigger and broader, towards enriching continental good.

Conversations and other activities of the #SMDayAfrica celebration can be followed via: @sma_africa on Twitter or through Storify.

ABOUT #SMDayAfrica

The Social Media Day Africa #SMDayAfrica is to recognize and celebrate social media’s impact on Africa’s communication and growth, blending the African perspective with global ambience.

This day is marked annually on June 30th in consonance with the global Social Media Day celebration as launched by Mashable, a global tech and social media firm.

ABOUT #SMAA

The Social Media Awards Africa #SMAA is a premier continental initiative poised to recognise and reward excellence, creativity and impact in the use of social media tools and platforms by individuals and organisations.

The Social Media Awards Africa is an initiative of Development Diaries and sponsored by Sterling Bank Plc.

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#SMDayAfrica: Africa celebrates Social Media Day

June 30th is annually commemorated as the World Social Media Day. This day brings to the fore the realities of a growing global community of diverse individuals who are wirelessly wired.

The Social Media Day was launched by Mashable in 2010 as a way to recognize and celebrate social media’s impact on global communication. While every day is essentially Social Media Day, June 30th, 2015 marks the sixth-annual official global celebration.

With over 110 million active social media subscribers and 300 million active Internet users, social media is literally influencing all facets of Africa’s livelihood. This is remarkable in the growth of ecommerce, online entertainment, civic engagements and the outstanding convergence of traditional and new media across the continent.

The continent also boosts of over 700 million mobile phones. Little wonder the continent is referred to as the mobile continent.

To this end, the Social Media Africa Initiative, parent initiative to the Social Media Awards Africa #SMAA, is hosting a continent-wide virtual event to commemorate the 2015 Social Media Day from an African perspective with global ambience.

The Social Media Day has never been celebrated in Africa and an all-day Tweet Chat to deliberate on Social Media appreciation, relevance and the African reality (eCommerce, Entertainment & Creative Industry, Governance and Leadership, Banking, amongst others) has been planned. The event will also feature interesting meet-up sessions and historical review of the growth and evolution of social media in Africa.

PATTERN

The TweetMeet is segmented into 7 sessions, with each session running for an average of two (2) hours. Each session will be moderated by a proficient social media personality whilst having at least two competent individuals as guest/authority on each subject line. Questions, interventions and other engagements will not be exclusive to the moderator as the general public can also have their say.

VENUE: TWITTER (SYNDICATED TO OTHER MAJOR PLATFORMS)

TIME: 9.00 – 21.00 GMT

PASS: #SMDAYAFRICA (Global hashtag is #SMDay)

No matter where you live, you can celebrate with us! Learn how to make Social Media Day official in your city, and follow @sma_africa on Twitter for #SMDayAfrica updates.

Download ToolKit Here

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Africans unite to #SayNoToXenophobia via social media

Tayo Elegbede – @tayojet1 on Twitter

From South Africa to Nigeria, Kenya to Malawi, Africans across continent are taking to social media platforms to condemn and protest against xenophobic actions in South Africa and generally on the continent. 

In Abuja, Nigeria’s capital city, rallies were organised to press home the demands to stop the xenophobic attacks in South Africa. The protesters marched to the South African Embassy in the city.

Want to lend your voice to the anti-xenophobic campaign, tweet at us on @sma_africa and use the hashtag #SayNoToXenophobia

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The Ideal Length For All Your Social Media Posts [Infographic]

Buffer and SumAll put together this informative infographic that reveals the optimal length of social media posts, email subject lines, headlines, podcasts, SlideShare presentations, and more. Take a look, and remember to set yourself some limits. Your viewers will reward you.

social-media-lengtho

Source: HubSpot Blogs

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What Your Tweets Say About You

How much can your tweets reveal about you? Judging by the last nine hundred and seventy-two words that I used on Twitter, I’m about average when it comes to feeling upbeat and being personable, and I’m less likely than most people to be depressed or angry. That, at least, is the snapshot provided by AnalyzeWords, one of the latest creations from James Pennebaker, a psychologist at the University of Texas who studies how language relates to well-being and personality. One of Pennebaker’s most famous projects is a computer program called Linguistic Inquiry and Word Count (L.I.W.C.), which looks at the words we use, and in what frequency and context, and uses this information to gauge our psychological states and various aspects of our personality.

Since the creation of the L.I.W.C., in 1993, studies utilizing the program have suggested a close connection between our language, our state of mind, and our behavior. They have shown, for instance, that words used while speed dating can predict mutual romantic interest and desired future contact; that a person’s word choices can reveal her place in a social or professional hierarchy; and that the use of different filler words (“I mean”; “You know”) can suggest whether a speaker is male or female, younger or older, and more or less conscientious. Even the ways in which we use words like “and,” “under,” or “the” can be linked to depression, reactions to stress, social status, cultural norms, gender, and age. “The words we use in natural language reflect our thoughts and feelings in often unpredictable ways,” Pennebaker and his colleague Cindy Chung have written.

Social media seems tailor-made to take this kind of language analysis to the next level. You don’t have to ask for writing samples or diary entries. It’s all already online: tweets, Tumblr posts, and even Instagram captions give researchers access to the language that individuals use on an unprecedented scale. But the world of social-media language analysis is also fraught with difficulties. “The biggest problem with this approach is establishing causality,” Pennebaker said, when I spoke to him last week.

Take a study, out last month, from a group of researchers based at the University of Pennsylvania. The psychologist Johannes Eichstaedt and his colleagues analyzed eight hundred and twenty-six million tweets across fourteen hundred American counties. (The counties contained close to ninety per cent of the U.S. population.) Then, using lists of words—some developed by Pennebaker, others by Eichstaedt’s team—that can be reliably associated with anger, anxiety, social engagement, and positive and negative emotions, they gave each county an emotional profile. Finally, they asked a simple question: Could those profiles help determine which counties were likely to have more deaths from heart disease?

The answer, it turned out, was yes. Counties where residents’ tweets included words related to hostility, aggression, hate, and, fatigue—words such as “asshole,” “jealous,” and “bored”—had significantly higher rates of death from atherosclerotic heart disease, including heart attacks and strokes. Conversely, where people’s tweets reflected more positive emotions and engagement, heart disease was less common. The tweet-based model even had more predictive power than other models based on traditional demographic, socioeconomic, and health-risk factors.

Source: Newyorker

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7 Inspiring TED Talks To Help You Think Outside The Social Media Box

I’m sure you have more than one TED talk that changed the way you look at life. Whether you look for inspiration, motivation or just answers to life’s mysteries, there’s a pretty good chance that you will find a TED talk for that.

7 inspiring ted talks about social media

 

In this article, I will mention some of the most inspiring talks that can help us decipher a bit more the power of Social Media.


  1. The curly fry conundrum: Why social media “likes” say more than you might think

This TED talk features Jennifer Golbeck and it’s about how your actions on social media sites can reveal more information about your personality than you might want. When you “Like” something on Facebook, buy something or even search for certain terms, companies can glean more insight into your life, preferences, and who you are as a person than you might imagine.

ted talks - the curly fry conundrum

Jennifer talks about how computers now have access to astonishing amounts of small data and information about you. Scientists can develop algorithms to accurately predict behavior patterns based on information collected from social sites.

One example of this is the infamous algorithm developed by the chain store Target that allowed them to guess when a person was pregnant and even when they were due based on their previous purchases. You can guess how this worked out for the teenage girl that received a catalogue with maternity products before she had the chance to talk to her parents.

Check out this talk to hear more about what you reveal with trivial actions in social media, and why liking curly fries indicates that you are a smarter than the average person.


  1. Adventures in twitter fiction

Social media has become a hotbed for a lot of things, including fiction. When radio was popular in its day, it actually evolved its own forms of entertainment that fit the medium. Live play and serialized fiction were a good match for the medium.

ted talks - adventures in twitter fiction

Is the Internet allowing for similar creative evolution in fiction through unique new mediums like social media? In this TED Talk, Andrew Fitzgerald explores how the Internet has provided a new means of telling stories. People have already begun experimenting with the possibilities that these social media sites offer.

Twitter provides unique benefits for storytelling, like instant publishing and feedback as well as accessibility. Stories can be written prior to publishing or occur in real time.

Look at this TED Talk and see how social media sites are being used for artistic expression in brand-new and innovative ways!


  1. Your online life, permanant as a tatoo

With this Talk, Juan Enriquez explores the concept of digital tattoos and how they tell our stories. When you use platforms like Facebook and Twitter, you leave behind a digital trail. This trail is your own electronic tattoo.

ted talks - your own life permenent as a tatoo

Just like a real tattoo, these traces are permanent and provide information about you. Unlike physical tattoos, these tattoos may survive long after we are gone. Juan says that these tattoos along with facial recognition technology may ensure that anonymity or being “off the grid” will be a thing of the past.

Andy Warhol claimed that everyone receives 15 minutes of fame. Enriquez suggests that in the future, humans may only have about 15 minutes of anonymity instead. Check out this intriguing Talk about digital tattoos, the future, and more.


  1. Social media and the end of gender

Johanna Blakley starts this TED talk by asserting that social media may help society dispel myths and stereotypes about gender. She delves into how companies and ad agencies are accustomed to using old school demographics and labels to define their customer base.

ted talks - social media and the end of gender

Advertising would make assumptions about the wants and needs of certain demographics. These assumptions were often general. In some cases, they were even blatant stereotypes.

These days, social media is outpacing traditional media in terms of growth and allowing consumers to step out of the old consumer box. It’s allowing people to defy the old guard’s demographics and is subsequently changing how companies attempt to understand their customers.

Companies are now looking at what you like, not presuming what you like. These days, your preferences for a television show can provide more information about you than your gender would. This is a fascinating talk by Blakley that looks at how the modern age and social media have forced companies to step outside the box when it comes to advertising.


  1. How to make a spalsh in social media

This talk is lead by the co-creator of Reddit, Alexis Ohanian. Reddit is a democratic social news content site where users submit content or links that are voted up or down by the community. The most popular content reaches the front page. Reddit has become a widely used site since its inception in 2005.

ted talks - how to make a splash in social media

Alexis thinks the Internet levels the playing field. One link submitted by a user is just as valid as the other. Alexis gives an example about the unique opportunities that the Internet and social media shows by telling the true story of “Mr. Splashy Pants”.

Greenpeace wanted the Japanese government to put an end to whale hunting and put chips in a humpback whale. To do this, they wanted to personify the whale and generate support.

Greenpeace held a vote to decide what they should name the whale. A user on Reddit thought Mr. Splashy Pants was a great idea, and other users agreed. Reddit even changed its logo from the Reddit alien to Mr. Splashy Pants for the day. Greenpeace didn’t want to accept this name and extended the voting for another week… which really got Redditors going.

Long story short, Alexis details how being genuine, free content publication, losing control and enthusiastic participation on the web can, in fact, be a good thing. Tune in to see the whole story and see how social media can make a splash and create real change.


  1. The tribes we lead

In this talk, Seth Godin starts off by positing the theory that humans are constantly trying to change the status quo and make big, permanent change. People find something that bothers them and try to change it. Seth tells a few stories about how humans have enacted real change based on something that they feel strong about and became leaders of change.

ted talks - the tribes we lead

Godin believes that we are living through a change in the way that ideas are created, spread, and implemented. Godin talks about mass marketing pushing ideas and advertising on the masses and tribes and essentially deciding what people need for them.

Now the Internet allows for silos of interest and people to form communities and tribes just about everywhere. Check out this TED Talk and see how it’s tribes that are generating change, not companies, and not political groups.


  1. 3 ways to (usefully) lose control of your brand

Want to lose control of your brand or reputation? In this TED Talk, Tim Leberecht talks about three ways that companies or people can lose control. “What happens on Wall Street doesn’t stay on Wall Street. What happens in Vegas ends up on YouTube,” Tim says.

ted talks - 3 ways to usefully lose control of your brand

He mentions how companies are losing control of their employees and customers, or at least seeming to. But then again your brand has always been out of control and thus design for it. Now companies can know what people are saying about them and can listen or join the conversation and even collaborate on ideas, knowledge, pricing, and more.

In fact, losing control just may be an impetus for companies to recommit to values.

You may have thought of social media as just a place to connect with people, share photos, or provide updates on your life. These TED Talks are exploring how social media is part of a global zeitgeist for connection, discussion, expression, change, and more. Check them out today and let us know what you think!

Source: MassPlanner

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Ten innovations changing Africa

ten_technologies_changing_africa1

Source: Portland Communications

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Your Mileage May Vary: How Often You Should Post to Social Media

1 minute read

 

Have you ever woken up in a cold sweat in the middle of the night wondering exactly how many posts you should be making to Pinterest to get the most engagement, or why you shouldn’t be make more than three tweets per day?

Ok, that may just be another thing that only keeps me up at night, but knowing exactly how many Facebook posts you should make per day is endlessly fascinating (and useful) information to most people who are active on social media.

So, to make all this data digestible and easy to understand, we partnered with our awesome friends over at Buffer to produce an infographic that shows the ideal posting number for all the major social media networks. Check it out below!

how-often-post-social-media-infographic

Source: SumAll

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Meet Nigeria’s N1Billion Blogger

Linda Ikeji

When Linda Ikeji started blogging in 2006, she never envisioned the amount of success it would become, neither had she the slightest hint that she will become a role model entrepreneur to a teaming amount of unemployed Nigerian youths. “I started blogging out of passion. Something I never thought I could make money from.” Linda has over the years, managed to carve a niche for herself as a blogger extraordinaire, and also enlightened Nigerians to the business of blogging. What started as a hobby for her is today valued to be worth N1.1Billion.

Having been a model for eight years, Linda attempted a career in journalism, but this did little for her livelihood. Linda developed an interest for, and started blogging after reading a story of herself on BellaNaija, one of Nigeria’s most popular blogs. Like most start-up entrepreneurs, Linda faced common challenges in the birth of a business; her blog, www.lindaikeji.blogspot.com, didn’t garner attention or profit until August 2010, when someone sent her a mail requesting for her advert rate.

“I started blogging 2006, and I didn’t start getting that many readers until 2007. I ran the blog for like four years without making money, but August 2010, someone sent me a mail and said can I have your advert rates? And I was like what does that mean? I had to call another friend of mine who was a blogger and I asked him, what’s an advert rate?” she said during an interview on The Juice.

Having acquired knowledge of what an advert rate is, Linda started off charging paltry sums for adverts broadcast on her blog until a company offered her a huge proposal for an advert. Then it dawned on her what great business opportunity lay in her hobby – blogging. Now she charges up to $8000 a month, for specific ad spaces on her blog, handling PR services to the most premium brands in Nigeria and even for government agencies. This is in recognition of the amount of followership her blog commands, both within Nigeria and the Diaspora.

Linda-ad-rates

Linda’s blog has become a one-stop for many Nigerians to get first-hand information, as well as a content provider for other blogs. Through her Blog, she has become a voice for social change, making impact to the lives of several Nigerians and Africans in General. In 2012, she published a story of a 19-year-old girl, Blessing Effiong, who was unlawfully detained for four years. Linda also went ahead to get Miss Effiong out of prison, with the help of a few influential friends.

As an activist, Linda has consistently called for justice on the case of the gruesome ‘ALUU4’ murder, a tragic case of the brutal killing of four undergraduate students of the University of Port-Harcourt. The young men were killed on the 5th of October 2012, by a mob of villagers and local vigilante over an alleged theft case. On the 5th day of every month, Linda puts up a reminder on her blog that Justice is yet to be served for the death of those young men. Her latest post on the 5th of February reads, “RIP to the sons, brothers and friends we lost on October 5, 2012, in the Aluu community of Rivers state. Still no justice! Still we wait!”

Linda is also involved in several philanthropic activities. Last year, she donated the sum of N1Million at the Future Awards, to fight the Ebola disease which ravaged some West-African countries for most of the second half of last year. In her words, “I want to give back to the society. I feel like I am 10 per cent done, I haven’t done 90 per cent. That’s the way I feel. Hopefully in another 2 years, I will accomplish another 40 to 60 per cent. Before I turn 40, ultimately I would have accomplished 100 per cent,” she said in a recent interview. Kind and generous, her spontaneous Linda Ikeji Blog (LIB) Giveaway, where she doles out cash and other gift items to her teaming fans, is something her visitors look forward to.

Linda is dubbed the ‘Queen of controversy’, since her business thrives on the broadcast of controversial stories. She has had run-ins with celebrities, and the law. Not too long ago, her blog was shut down by Google on a report of Intellectual Property Theft and Plagiarism. When contacted on the deletion of the blog, Google’s Communication and Public Affairs Manager for Anglo-West Africa, Kola Ogunlade, released a statement at the time, saying “Google is dedicated to offering users the best possible experience across our products. We take violations of policies very seriously as such activities diminish the experience for our users. When we are notified of the existence of content that may violate our Terms of Service, we act quickly to review it and determine whether it actually violates our policies. If we determine that it does, we remove it immediately.”

Though her blog has since been restored, the infamous shutdown served as an indicator of how much influence Linda wields and how much her blog meant to the average Nigerian and African. While it felt like good news to her rivals who saw the incident as an opportunity to dethrone the queen of Nigeria’s information cyberspace, she also had a large number of supporters who stood solidly behind her through that trying time. Linda got back on cyberspace, bigger and better. Learning from the unfortunate incident, she has employed professional hands, owing to the visible changes on how posts are updated on the blog. And the attention paid to the authenticity of stories, as well as giving due credits to outsourced information. Today her blog is number one news content blog in Nigeria; it is ranked at the 13th position on Alexa.com. Through a combination of hard-work, consistency, innovative thinking, and creativity, Linda has over the years been able to prove that there are viable business opportunities around us. She is a member of the prestigious Future Awards Alumni. In 2012, she won the award for Young Personality of the Year, and in 2014, she copped a double as Outstanding Blogger of The Year and Best Gossip & Gist Blog at the Media Broad Awards.

Source: Ventures Africa

 

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