June 30th is annually commemorated as the World Social Media Day. This day brings to the fore the realities of a growing global community of diverse individuals who are wirelessly wired.

The Social Media Day was launched by Mashable in 2010 as a way to recognize and celebrate social media’s impact on global communication. While every day is essentially Social Media Day, June 30th, 2015 marks the sixth-annual official global celebration.

With over 110 million active social media subscribers and 300 million active Internet users, social media is literally influencing all facets of Africa’s livelihood. This is remarkable in the growth of ecommerce, online entertainment, civic engagements and the outstanding convergence of traditional and new media across the continent.

The continent also boosts of over 700 million mobile phones. Little wonder the continent is referred to as the mobile continent.

To this end, the Social Media Africa Initiative, parent initiative to the Social Media Awards Africa #SMAA, is hosting a continent-wide virtual event to commemorate the 2015 Social Media Day from an African perspective with global ambience.

The Social Media Day has never been celebrated in Africa and an all-day Tweet Chat to deliberate on Social Media appreciation, relevance and the African reality (eCommerce, Entertainment & Creative Industry, Governance and Leadership, Banking, amongst others) has been planned. The event will also feature interesting meet-up sessions and historical review of the growth and evolution of social media in Africa.


The TweetMeet is segmented into 7 sessions, with each session running for an average of two (2) hours. Each session will be moderated by a proficient social media personality whilst having at least two competent individuals as guest/authority on each subject line. Questions, interventions and other engagements will not be exclusive to the moderator as the general public can also have their say.


TIME: 9.00 – 21.00 GMT

PASS: #SMDAYAFRICA (Global hashtag is #SMDay)

No matter where you live, you can celebrate with us! Learn how to make Social Media Day official in your city, and follow @sma_africa on Twitter for #SMDayAfrica updates.

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